Fill out the contact form or give us a call at 035 6460860 - We can be reached from Monday to Friday between 09:00 and 17:00 o'clock.

Joop van den Endeplein 1
1217 WJ Hilversum
The Netherlands
RSIN nummer 808304203

We will try to respond within 5 working days.

Affiliation online channels

On 1 November, the new Media Act was entered into force. This means that the same rules that apply to existing on-demand media services, can also be applied to channels on video platforms - such as YouTube. Among other things, this means that these channels must sign up to NICAM and apply the Kijkwijzer system. NICAM has therefore modified Kijkwijzer for online videos.

Why Kijkwijzer Online?

The new generation of media consumers has become accustomed to smartphones, tablets and platforms like YouTube or Netflix. Media content is everywhere, always available on individual devices. Technology, as well as the enormously expanded online offer, has drastically changed media behaviour. Almost all 9 to 18 year olds have access to the internet through a smartphone that is constantly in use. Many children use videosharing platforms like YouTube. This platform offers a lot of content that may be harmful, but is easily available to them. Content is mostly begin watched on smartphones, making it difficult for parents to control what is being watched by their children and to protect them from harmful content. Until now, providers did not take their responsibility in informing parents and children about content. Thanks to the new Media Act, this is about to change.

Who must apply Kijkwijzer Online?

The same obligations that apply to existing on-demand media services will also apply to providers of online channels. An overview of all the rules can be found on an infosheet on the Media Authority's website.


By affiliating with NICAM, the provider is able to rate their own videos by using the Kijkwijzer system and to provide their content with the right age and content descriptors. Before Kijkwijzer can be used, it is obligatory for the provider of online videos to affiliate with NICAM. We recommend reading our Regulations and Statutes before doing so.


A request for affiliation by a provider of online video can easily and directly be made by following these 3 steps:

1. Fill out the form

Here, you may fill out the requested information about the provider of online video. Using this information, we can determine whether the service or channel is indeed required to sign up to NICAM. Click on 'Sign up' to go to the form.

2. Sign the affiliation statement

Based on the details we received, NICAM will draw up an affiliation statement that you must sign and return.

3. Register your coders

Providers of online videos are responsible to the classification of their productions. NICAM will provide them with a training, allowing them to rate independently. Each affiliated party must appoint at least one coder.


A provider must also register with the Dutch Media Authority (CvdM). The Dutch Media Authority supervises compliance with the Media Act. More information about this can be found on the Dutch Media Authority's website.

Advertising in online video

Apart from protecting minors against potentially harmful content, on-demand media services are also required by the Media Act to ensure that advertising, if they offer advertising themselves, is recognizable as such. More information about this can be found on the Stichting Reclame Code website.


Do you have any questions, or would you like to talk to someone at NICAM? Please get in touch by calling +31 (0)35-6460806 or by sending an email to

Do you want to stay up-to-date on the developments regarding the rating of online content? Sign up for our newsletter!