F or the new generation of media users, smartphones, tablets and platforms like YouTube and Netflix have become an integral part of their lives. These days, content is available 24/7, everywhere. That said, children's lives often take place away from adult supervision - both in front of the traditional television and modern (smaller) screens.
To get an idea of children's media habits, CHOICE Insights + Strategy carried out 'diary research' (at the request of NICAM) among children aged 8 to 12. It turns out that what, when and with whom children watch media differs strongly per device and platform.
This 'diary research' contributed to Kijkwijzer changing the timeslots on linear television: before 20:00 hours, all programs are rated All Ages, 6 or 9. NICAM also established regulations for media-suppliers who distribute content on online platforms: they must comply to the requirements made by NICAM, such as the rating of products, providing information and the protection of minors. Lastly, this research adds value to the further development of YouRateIt: a Kijkwijzer application for rating online videos by creators.
CHOICE Insights + Strategy asked 333 Dutch children aged 8 to 12 to write an online diary about their viewing habits, for seven days. A week before, during the research's intake, 497 parents were asked to fill out an online questionnaire about their children's use of media.
+ 'Popularity Video on Demand demands well-informed parents and children'
Published: December 16 2019