Fill out the contact form or give us a call at 035 6460860 - We can be reached from Monday to Friday between 09:00 and 17:00 o'clock.

Joop van den Endeplein 1
1217 WJ Hilversum
The Netherlands
RSIN nummer 808304203

We will try to respond within 5 working days.

Our history

The Dutch Institute for the Classification of Audiovisual Media (NICAM) was founded in 1999 by the Dutch audiovisual sector, with the cooperation of the government.

NICAM was established in 1999 and continually adapts to the ever-changing world of media.

Its goal was to develop a uniform and independent classification- and information system for all the types of media that were dominating the market at the time: television, cinema and video. It was to be the successor of the old film rating-system for feature films ('Filmkeuring') and the more recent informative system for video-releases. There was no classification system for television yet. The government stimulated this cooperation and favoured the self-regulation of the sectors, while setting the legal boundaries and agreements that had to be adhered to.

The new classification- and information system went into effect in 2001 under the name 'Kijkwijzer'. The Netherlands is the first country in the world to have such a uniform system for all media sectors. Subsequently, the system was used to model the Pan European Game Information system (PEGI) and was adopted by several countries.