NICAM wants to raise awareness about the risks of media-use by offering the latest technological tools and active communication. The principles are:
- More active, more informative and more participatory
- More connection and dialogue with focus groups
- More visibility for its information
From the start, Kijkwijzer aimed most of its communication at parents. To increase our impact, communication will have to be aimed more significantly at children and adolescents in the future. To achieve this, NICAM will intensify its cooperation with partners in the media literacy network. The knowledge and expertise that this network has to offer will be used to improve our educational aspect and to come even closer to our focus groups, allowing us to reach them even more.
Moreover, the impact of our educational activities will be improved through more visibility of Kijkwijzer in the places where the focus group can be found.
Increasing number of media parties
The audiovisual sector has grown in the past few years, due to the arrival of new, online media parties who often reach a large number of children. It is crucial that the classification systems are used by these new parties, as well, and to have them become a part of the NICAM network. With this in mind, NICAM will prioritize the expansion of its network in the next few years.
Innovation of classification system
The classification systems should be as user-friendly and trustworthy as possible, so that media companies are able to classify their content easily and unambiguously. To ensure this, NICAM will focus on innovation and automation of its classification systems.